The Money Moves Method™
The Money Moves Method™ is the course that fills that gap. In four weeks, we go from the foundation up — your numbers, your pricing, your policies, and your plan for what comes next. Every week comes with tools you can use immediately: templates, trackers, and scripts that are built and ready to go. No theory without application. No lessons without deliverables.
By the time you finish, you'll know exactly what you're earning, what you're keeping, and what you need to do differently. You'll have a service menu that sells up instead of down, a cancellation policy you can actually enforce, and a 90-day revenue plan with your name on it.
This is the business foundation every beauty professional should have had from day one.
This course is for you if you're already working in the beauty industry, you're tired of making good money and having nothing to show for it, and you're ready to actually do something about it — not just consume more content.
Self-paced. Lifetime access. Optional 1:1 coaching upgrade available.
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Financial Foundation
MODULES
• The difference between revenue, profit, and take-home pay
• How to read your own numbers (P&L basics for stylists)
• Where most stylists bleed money without knowing it
• Business structure 101 — LLC, sole prop, what it means for taxes
• Setting up a simple bookkeeping system from scratch
DELIVERABLES
• Monthly income tracker (spreadsheet)
• Business expense categories cheat sheet
• Tax prep checklist (quarterly + annual)
MODULES
• The difference between revenue, profit, and take-home pay
• How to read your own numbers (P&L basics for stylists)
• Where most stylists bleed money without knowing it
• Business structure 101 — LLC, sole prop, what it means for taxes
• Setting up a simple bookkeeping system from scratch
DELIVERABLES
• Monthly income tracker (spreadsheet)
• Business expense categories cheat sheet
• Tax prep checklist (quarterly + annual)
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Pricing Psychology
MODULES
• The real formula for pricing a service (time + cost + profit margin)
• Why charging by the hour is keeping you broke
• Service menu psychology — what gets selected and why
• How to raise your prices without losing clients
• Building signature service packages that upsell naturally
DELIVERABLES
• Service pricing calculator (plug-in your numbers)
• Menu redesign template (digital + print-ready)
• Price increase announcement script (email + DM)
MODULES
• The real formula for pricing a service (time + cost + profit margin)
• Why charging by the hour is keeping you broke
• Service menu psychology — what gets selected and why
• How to raise your prices without losing clients
• Building signature service packages that upsell naturally
DELIVERABLES
• Service pricing calculator (plug-in your numbers)
• Menu redesign template (digital + print-ready)
• Price increase announcement script (email + DM)
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Operations
MODULES
• Booking systems that protect your time and money
• Deposits, cancellation policies, and how to enforce them
• Client retention frameworks — who to keep, who to fire
• Rebooking before they leave the chair (the script)
• How to handle no-shows, late clients, and difficult conversations
DELIVERABLES
• Cancellation + deposit policy (copy-paste ready)
• Client rebooking script (in-chair + follow-up text)
• No-show response scripts (firm but professional)
MODULES
• Booking systems that protect your time and money
• Deposits, cancellation policies, and how to enforce them
• Client retention frameworks — who to keep, who to fire
• Rebooking before they leave the chair (the script)
• How to handle no-shows, late clients, and difficult conversations
DELIVERABLES
• Cancellation + deposit policy (copy-paste ready)
• Client rebooking script (in-chair + follow-up text)
• No-show response scripts (firm but professional)
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Scaling Without Sacrifice
MODULES
• The ceiling of trading time for money — and what's beyond it
• Income streams available to a beauty professional (courses, memberships, products)
• Your 90-day revenue plan — building toward a financial goal
• How to scale without burning out (the 30-hour model)
• Building a brand that earns while you're not behind the chair
DELIVERABLES
• 90-day revenue goal worksheet
• Income stream audit + opportunity map
• Weekly time allocation template (30-hr model)
MODULES
• The ceiling of trading time for money — and what's beyond it
• Income streams available to a beauty professional (courses, memberships, products)
• Your 90-day revenue plan — building toward a financial goal
• How to scale without burning out (the 30-hour model)
• Building a brand that earns while you're not behind the chair
DELIVERABLES
• 90-day revenue goal worksheet
• Income stream audit + opportunity map
• Weekly time allocation template (30-hr model)
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